1. Who we are

Bestami is a brand of BONMART LIMITED ("we", "us", "our"), a company registered in England and Wales.

Legal entity: BONMART LIMITED
Brand: Bestami
Companies House Reg No: 15276990
VAT Registration No: GB 495 3935 41
Registered office: 167-169 Great Portland Street, London, England, W1W 5PF
Email: hello@bybestami.com
Website: bybestami.com

BONMART LIMITED (trading as Bestami) is the data controller responsible for your personal information. If you have any questions about this policy or your personal data, contact us at hello@bybestami.com.

2. Information we collect

We collect information you give us directly when you place an order, join our waitlist, or contact us:

• Name, email address, phone number, and delivery address
• Payment details — processed securely by our payment provider; we never see or store your card details
• Communication history when you contact us
• Reviews, feedback, or content you submit

We also collect information automatically when you visit our website:

• Device and browser information
• IP address and approximate location
• Pages you visit and how you interact with our site
• Referral source — how you found us

3. How we use your information

We use your personal data to:

• Process and deliver your orders
• Send order confirmations, shipping updates, and customer service communications
• Send marketing emails — only if you have opted in, and you can unsubscribe any time
• Improve our website, products, and customer experience
• Comply with legal obligations such as tax records and fraud prevention
• Respond to your enquiries

4. Legal basis for processing

Under UK GDPR, we process your data based on:

• Contract — to fulfil your order
• Legitimate interest — to improve our services and prevent fraud
• Consent — for marketing communications, which you can withdraw at any time
• Legal obligation — for tax, accounting, and regulatory requirements

5. Who we share your data with

We share your data only with trusted partners who help us operate:

• Amazon Multi-Channel Fulfilment — to pick, pack, and ship your orders
• Payment providers such as Stripe and PayPal — to process payments securely
• Email marketing platform (MailerLite) — to send you communications you have opted into
• Website analytics (Google Analytics) — to understand how our site is used
• Customer support tools — to respond to your enquiries

All partners are GDPR-compliant and contractually bound to protect your data.

6. International transfers

Some of our partners may process data outside the UK. When this happens, we ensure transfers comply with UK GDPR through Standard Contractual Clauses or adequacy decisions.

7. How long we keep your data

• Order data — 7 years (UK tax law requirement)
• Marketing data — until you unsubscribe
• Analytics data — 26 months
• Customer service data — 3 years after last contact

8. Your rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Delete your data, where legally possible
• Restrict how we use your data
• Object to processing for marketing or legitimate interests
• Data portability — receive your data in a transferable format
• Withdraw consent at any time

To exercise any of these rights, email us at hello@bybestami.com. We will respond within 30 days.

9. Cookies

We use cookies and similar technologies to improve your experience. For full details, see our Cookie Policy.

10. Data security

We use industry-standard security measures to protect your data, including SSL encryption, secure payment processing, and restricted internal access. However, no system is 100% secure — please use a strong password and keep your account details private.

11. Children's privacy

Our products are intended for purchase by adults aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, contact us immediately.

12. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent change. We recommend reviewing this policy periodically.

Contact

For any questions about your privacy or this policy:

Email: hello@bybestami.com
Postal address: BONMART LIMITED, 167-169 Great Portland Street, London, England, W1W 5PF
Companies House Reg: 15276990
VAT Reg: GB 495 3935 41