Who are World Animal Protection?

World Animal Protection is one of the world's leading animal welfare organisations, working across more than 50 countries to end animal cruelty and suffering on a global scale. From factory farming to wildlife trafficking, from disaster response to companion animal welfare, their work spans every environment where animals and humans interact — and where that interaction causes harm.

Founded in 1981, World Animal Protection has spent over four decades building the evidence base, the policy frameworks, and the on-the-ground programmes needed to create lasting change for animals worldwide. They do not just campaign — they deliver measurable outcomes that can be independently verified.

1981
Founded
50+
Countries active
40+
Years of impact

Why animal welfare matters to BESTAMI

BESTAMI exists because pet owners care deeply about their animals. That care does not stop at the front door. The food our pets eat, the products we use to care for them, and the packaging those products come in all have consequences for animals beyond our households — in farms, in oceans, in forests, and in the wild.

Supporting an organisation like World Animal Protection is a direct expression of the values that drive every product decision we make. Cruelty-free sourcing, organic materials, and responsible packaging are not enough on their own — contributing to the organisations working to change the systems that cause harm is the logical next step.

Every BESTAMI purchase contributes to a world where animals — all animals — are treated with the respect they deserve.

What World Animal Protection actually does

Their work operates across four main areas:

  • Farm animal welfare — working with governments, companies, and farmers to end the worst practices in industrial animal agriculture, including battery cages, gestation crates, and routine antibiotic use.
  • Wildlife protection — combating the wildlife trade, ending the use of wild animals in entertainment, and protecting natural habitats from exploitation.
  • Disaster response — providing emergency rescue, veterinary care, and shelter for animals caught in natural disasters and humanitarian crises worldwide.
  • Companion animal welfare — improving the lives of dogs and cats through humane population management, vaccination programmes, and anti-cruelty education.

Why we chose World Animal Protection

When BESTAMI joined 1% for the Planet, we made a deliberate decision to support organisations whose work aligns directly with the values behind our brand. World Animal Protection met every criterion we set: measurable impact, financial transparency, global reach, and a genuine commitment to lasting systemic change rather than short-term campaigns.

As a pet care brand, the connection is direct. Our customers love their animals. World Animal Protection works every day to extend that protection to animals everywhere — not just the ones that share our homes.

What your purchase supports

Through BESTAMI's direct membership with 1% for the Planet, 1% of every sale we make is directed to verified environmental and animal welfare non-profits including World Animal Protection. This contribution is independently verified every year — we cannot reduce it, redirect it, or claim it without confirmation.

This is not a seasonal pledge or a marketing campaign. It is permanently built into how BESTAMI operates — because we believe that caring for your pet and caring for all animals are the same commitment.